The one-day workshop
Thousands of pounds for a hotel conference room, a slide deck, and nobody to ask when you get back to your desk and it is not working.
A free 16-week programme for agents
The Marketing Degree for Estate Agents
A free marketing course for estate and letting agents. The theory that built the biggest brands in the world, translated into sector-specific lessons and actions you can take back to your agency the same week. Sixteen weeks, one 30-minute video a week on WhatsApp, and nothing to buy.
No spam. No automated phone system. Just us.
Why it exists
You know your market. Nobody taught you how to market it.
Agents are brilliant at reading a room and pricing a property. Marketing is a different skill, and most agents learn it by trial and error.
This course takes sixteen pieces of marketing theory, from Seth Godin to Simon Sinek to Robert Cialdini, and rebuilds each one into something you can use: what to post, what to say, and what to do differently before your next valuation.
It is free because agents made Adam's career before he built anything of his own. No card details, no small print. The first cohort has been running since 7 August 2026.
Why it is different
Everything you would normally pay thousands to sit in a room for. None of the sales pitch.
The 30-second clip
Free, and forgotten by lunchtime. Sounds sharp, feels useful, and gives you nothing you can put into practice.
This course
The theory, the application and a direct line to ask questions, spread across four months so it sticks. Free, with nothing to buy at the end of it.
How it works
Sixteen weeks. Thirty minutes at a time.
01
Straight to WhatsApp
A 30-minute video sent to your phone every Friday for 16 weeks. Watch it whenever your week allows.
02
A direct line to Adam
Reply privately to ask questions, test ideas and get clarity. Nobody else on the course sees it.
03
Eight hours in total
Built to fit around a business you are already running, not compete with it.
04
Completely free
No fee, no upsell hidden in week three, no catch.
The curriculum
Week 01
Week 02
Week 03
Week 04
Week 05
Week 06
Week 07
Week 08
Week 09
Week 10
Week 11
Week 12
Week 13
Week 14
Week 15
Week 16
Sixteen ideas that changed marketing, made specific to estate agency
Every module takes one piece of seminal marketing theory and rebuilds it as a sector-specific lesson, with one concrete action to take into your business that week.
Blue Ocean Thinking
Based on Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
Stop competing for the same nine listings on the same three portals. Find the part of your local market nobody else is fighting for, and make it yours.
The Remarkable Agency
Based on Purple Cow by Seth Godin
Ordinary gets ignored. Build the one thing about your agency that is worth a client mentioning to a neighbour, unprompted.
Your Why, Your Edge
Based on Start With Why by Simon Sinek
Every agent says they will get the best price. Find the real reason you do this job, and use it to win instructions on more than price alone.
Give Before You Ask
Based on Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Most agents only show up when they want an instruction. Learn the rhythm of giving useful, local content before you ever ask for the sale.
Build the Asset, Not the Advert
Based on Content Inc by Joe Pulizzi
An advert stops working the day you stop paying for it. Build a body of content that keeps bringing you sellers long after you publish it.
Own the Word
Based on Positioning by Al Ries and Jack Trout
When someone in your patch thinks of an agent, you want your name to come to mind first. Learn how to own that single word in your area.
The Psychology of Yes
Based on Influence by Robert Cialdini
Six proven triggers sit behind every decision a seller makes about who lists their home. Use them honestly, and watch your conversion rate move.
Be Easy to Buy
Based on How Brands Grow by Byron Sharp
Being remembered matters more than being loved. Build the presence that makes you the obvious choice the moment someone decides to sell.
Every Seller Is the Hero
Based on Building a StoryBrand by Donald Miller
Stop making your agency the hero of your marketing. Make the seller the hero, and position yourself as the guide who gets them there.
Earn the Inbox
Based on No B.S. Direct Marketing by Dan Kennedy
A database you own beats a following you rent from a platform. Learn how to build a list of people who want to hear from you.
Cross the Gap
Based on Crossing the Chasm by Geoffrey Moore
The people who already trust you are not the people you still need to win over. Learn the different message each group needs to hear.
Built to Be Shared
Based on Contagious by Jonah Berger
Some listings and posts get shared. Most do not. Learn the six reasons people pass things on, and build content designed to travel.
Say It So It Sticks
Based on Obviously Awesome by April Dunford
If a seller cannot explain what makes you different in one sentence, you have not told them clearly enough. Sharpen your positioning until nobody can confuse you with the agent down the road.
The Long Game
Based on The Long and the Short of It by Les Binet and Peter Field
Chasing this month's leads and building next year's business are two different jobs. Learn the balance that keeps your pipeline full every January.
The Alchemy of Attention
Based on Alchemy by Rory Sutherland
Logic tells you what should work. Human behaviour tells you what does. Learn why the illogical idea often outperforms the obvious one.
Write Like a Human
Based on Everybody Writes by Ann Handley
The agency that sounds like a person wins over the agency that sounds like a brochure. Finish with the tools to write copy people want to read.
Your instructor
Adam Graver
A decade in estate agency marketing, working across brand, digital and performance marketing at national network scale, and one to one with agency owners building their marketing from scratch.
When Renters' Rights, anti-money laundering checks and material information requirements landed on the industry, Adam was in the room working out what they meant for the business, the branch and the customer.
He knows how agents get found before their competitors do, including how AI tools now answer the question of who is the best agent nearby.
Who it is for
Whoever ends up owning the marketing
- Agency owners, self-employed agents and branch managers who have had marketing land on their desk.
- The person in the office who looks after marketing a bit, and would rather understand it than keep guessing.
- Anyone who knows their patch better than anyone, but has never had formal marketing training.
- Anyone who can give 30 minutes a week for four months.
It is not for you if
- You want a single trick that fixes everything by week two.
- You would rather someone else did the posting, writing and follow-up for you.
- You are not currently working in a property role.
Second cohort: Friday 6 November 2026
Reserve your place
Registration closes at 6pm on Thursday 5 November 2026. Leave your name, agency and WhatsApp number and you will be added to the second cohort, with week one landing on your phone on launch day.
FAQ
Questions before you sign up
What is the catch?
There is none. The course is free, in full, for all 16 weeks. It exists because agents made Adam's career before he built anything of his own, and this is how he would rather start with you: by being useful before asking for anything.
When does the second cohort start?
Week one lands on your WhatsApp on Friday 6 November 2026. Registration closes at 6pm on Thursday 5 November 2026.
Is it live, or can I watch in my own time?
Each week's 30-minute video is sent to WhatsApp on the same day and stays in the broadcast thread. Watch it whenever your week allows.
What if I miss a week, or it lands over Christmas?
Nothing is lost. Every video stays in the broadcast thread, so you can catch up whenever you get to it. The course does not move on without you.
Does it apply to lettings as well as sales?
Yes. Every module applies the theory to both sides of the business, with separate examples where sales and lettings differ.
Do I need any marketing background?
None. It is built for agents who run their business day to day, not marketers who study it for a living.
What will you do with my WhatsApp number?
It is used only to send you the course and to give you a direct line to Adam for questions. Nothing else, and it is never shared or sold.
What happens after week 16?
Nothing. There is no follow-up offer and nothing for sale at the end of it. You finish week 16 with a business that markets itself better than it did four months earlier.