What sellers and landlords want
What sellers rate as essential when choosing an estate agent, how much the highest valuation really matters, the weight of online reviews, repeat and recommended business, and what landlords worry about most.
Resource of the month: October 2026
How well do you know marketing for estate agents?
Twenty questions on what sellers and landlords want, the moments that move the market, how people search now and the rules that shape your adverts. Every answer is sourced and dated. Enter your details at the end to see your score and the full answers.
Four themes, five questions each
- What sellers and landlords want
- Market moments
- How people search now
- Rules that shape your marketing
Answer every question, then enter your details to see your score, how you did on each theme, and the right answer to every question with its source.
What the quiz covers
Twenty questions every estate and letting agent should be able to answer
Market moments
The Boxing Day surge in property searches and new listings, how many sales fall through, how long a purchase takes, and the Stamp Duty thresholds that shape first-time buyer demand.
How people search now
Rightmove's share of property portal time, what sellers expect from portal advertising, how buyers use AI tools such as ChatGPT to search for homes, and what recent buyers expect next.
Rules that shape your marketing
Material information under the Digital Markets, Competition and Consumers Act, the rental bidding ban and its penalties under the Renters' Rights Act, estate agent qualifications, and Tenant Fees Act deposit caps.
FAQ
About the quiz
How long does the quiz take?
About six minutes. There are 20 multiple choice questions across four themes.
Why do you ask for my details before showing my score?
So House of Marque knows who is using the quiz and can follow up on your result if it would help. You will only receive marketing emails if you tick the box to say you want them.
Will I see the correct answers?
Yes. Your result shows your score, your score by theme, and the correct answer to every question with a short explanation and its source.
Where do the questions come from?
Every question is based on a named, dated source, including Rightmove, Zoopla, GOV.UK and Propertymark, published between May 2025 and June 2026.
Can I retake the quiz?
Yes, as often as you like. Your first attempt is the honest one.
Is there a new quiz every month?
There is a new resource every month. Some months it is a quiz, others a calculator or checklist. The library shows what is coming.
Talk it through
Want to talk your score through?
Book a free 30-minute discovery call with House of Marque. One of the two founders will go through your result and tell you which gaps are worth closing first.
No spam. No automated phone system. Just us.
Sources
- Rightmove, Power your pipeline: what matters most to landlords and sellers, June 2025 (seller survey March 2025, 1,067 respondents; landlord survey April to May 2025, 963 respondents).
- Zoopla, What really matters when choosing an estate agent in 2025, 14 August 2025.
- Rightmove, Busiest ever Boxing Day on Rightmove as home-hunters prepare for 2026 move, 7 January 2026.
- Rightmove plc, Full year results 2025, 27 February 2026.
- GOV.UK, Ministry of Housing, Communities and Local Government, Homebuying shake-up to slash delays, cut costs and stop sales falling through, 18 June 2026.
- Rightmove, Rightmove becomes first UK property portal to launch in ChatGPT, 13 March 2026.
- Estate Agent Today (survey by UK Property Development, 500 buyers who purchased in the previous 12 months), AI will replace Rightmove for property searches, say recent buyers, 17 June 2026.
- GOV.UK, HM Revenue and Customs, Stamp Duty Land Tax: residential property rates, Rates in force from 1 April 2025.
- Propertymark, Material Information guidance withdrawn as the Digital Markets, Competition and Consumers Act takes over, 9 May 2025.
- South West Landlords Association, Renters' Rights Act: rental bidding, 1 May 2026.
- GOV.UK, Ministry of Housing, Communities and Local Government, Tenant Fees Act 2019: statutory guidance for enforcement authorities (as amended by the Renters' Rights Act 2025), Updated 1 May 2026.